Is this actually specific to my business, or generic advice?
It's a framework, not a template — it teaches you how to think about your specific positioning, with real examples, but the rewrite is still your work. If you'd rather have it applied directly to your homepage, that's a different conversation — head to
digitalvision.io.
Why is this free?
We built and tested this across 500+ real engagements — normally that's not free. We're giving away the framework itself because the people who actually use it seriously tend to come back when they want it done for them, not just explained. We're fine with that trade.
Do I need to be technical, or use Claude Code, to use this?
No. The prompt works by pasting it into any AI chat assistant — no setup required. The installable "skill" version only matters if you already use Claude Code; if that's not you, just use the prompt.